AKP Group, one of the UK’s leading potato supply chain specialists, has announced the acquisition of Yorkshire-based Whole Crop Marketing Ltd (WCM), further enhancing the group’s position as a trusted partner in the UK potato sector.
Established in York in 1999 by Richard Arundel and Bruce Kerr, AKP Group is a potato grower, marketing group and supply chain specialist, with people and partnerships at the core of its operations, nurturing relationships with some of the UK’s key players in retail, processing and food manufacturing – ensuring the continuity of supply of quality potatoes through its vertically integrated field to fork supply chain.
Whole Crop Marketing Ltd, established in 2008, specializes in marketing potatoes and ensuring a maximum return. The business supports growers by offering services including seed supply, and marketing solutions tailored to their customers in the pre-pack and crisping sectors. Its strong focus on innovation and collaboration and maximising the value of the “Whole Crop” has made it a key player in the potato sectors.
“We are delighted to welcome WCM into the AKP Group,” said Richard Arundel, Managing Director of AKP Group.
“WCM joining the Group represents a strategic step forward in our mission to being the UK’s leading supply chain partner for our customers and growers. By combining our expertise, infrastructure and resources, we aim to strengthen the supply chain for our customers, minimize risks for our growers, and support the long-term success of UK agriculture.”
Whole Crop Marketing Ltd has built a reputation for its quality grower base which complements the AKP Group’s focus on delivering customers a secure, risk managed supply of quality potatoes.
Philip Dunn, Chairman of Whole Crop Marketing Ltd, commented:
“Joining the AKP Group marks an exciting new chapter for WCM. We are thrilled to align with a company that shares our desire to enhance the profitability of potato production and create sustainability within the sector. Together, we can enhance our offering, provide more comprehensive support to our growers, and deliver even greater value to our customers.”
WCM will continue to operate under its established name within the AKP Group, maintaining its current team, headed up by Richard Arundel in his role as group MD. This approach ensures continuity of service for its growers and customers while leveraging the synergies, expanded resources and expertise of the wider AKP Group.
