Privacy Notice

1. Introduction

The Arundel Kerr Produce Group of companies is committed to protecting the privacy and security of the personal information we hold about growers, customers, suppliers and other business contacts.

This Privacy Notice explains how we collect, use, store and protect personal information in connection with our business activities, including the sourcing, marketing and supply of potatoes and related products, the management of commercial relationships, and the organisation of business events and meetings.

For the purposes of UK data protection law, Arundel Kerr Produce Limited is the data controller of the personal information described in this notice.

Contact Details

Arundel Kerr Produce Limited
Pegasus House, Pegasus Road,
Elsham Wol Industrial Estate
Elsham,
Brigg,
DN20 0SQ

Tel: 01652 686900
Email: post@arkpro.co.uk

If you have any questions about this Privacy Notice or how we process your personal information, please contact us using the details above.

2. The Information We Collect

We may collect and process the following categories of personal information:

• Name
• Business address
• Email address
• Telephone number
• Job title or role
• Employer or business name
• Details of purchases, sales and contracts
• Correspondence and communications with us
• Event attendance records
• Information relating to enquiries, customer service requests and complaints
• Information obtained through meetings, industry events and business networking

Most of the personal information we process relates to individuals acting in a professional or business capacity, such as:

• Growers and farmers
• Farm managers and directors
• Agronomists
• Procurement and buying teams
• Commercial managers
• Technical and quality personnel
• Supplier representatives
• Logistics and transport contacts

3. How We Collect Information

We may collect personal information:

• Directly from you
• Through discussions, meetings and correspondence
• Through contracts and commercial arrangements
• Through enquiries made via our website, email or telephone
• From publicly available business sources
• Through attendance at industry events, exhibitions and conferences
• Through referrals and business introductions

4. How We Use Your Information

We use personal information to manage and develop our business relationships and to operate our business effectively.

This may include:

• Purchasing potatoes and related products from growers
• Managing grower relationships and contracts
• Marketing and supplying products to customers
• Managing sales, deliveries and commercial agreements
• Administering customer and supplier accounts
• Managing product quality, food safety and traceability requirements
• Communicating with growers, customers and supply-chain partners
• Responding to enquiries and providing customer support
• Inviting contacts to grower meetings, customer events, demonstrations, conferences and other business-related events
• Providing relevant updates about our products, services and business activities
• Complying with legal, regulatory and contractual obligations
• Protecting our business, systems and assets

5. Marketing and Event Communications

We may send business-related communications to growers, customers, suppliers and other business contacts where we consider those communications to be relevant to your professional role or relationship with us.

These communications may include:

• Annual grower events
• Customer events and open days
• Industry meetings and conferences
• Product and market updates
• Relevant business news and announcements

You have the right to object to receiving marketing communications at any time.

Every email invitation or marketing communication will contain an unsubscribe option, or you may contact us directly to request that we stop sending such communications.

If you unsubscribe or object to receiving marketing communications, we will retain sufficient information to ensure your preferences are respected in future.

6. Our Legal Basis for Processing

We process personal information under one or more of the following lawful bases:

Contract

Where processing is necessary to perform a contract with you or your organisation or to take steps prior to entering into a contract.

 Legal Obligation

Where we are required to process personal information to comply with legal or regulatory requirements.

Legitimate Interests

We may process personal information where this is necessary for our legitimate business interests, including:

• Managing relationships with growers, customers and suppliers
• Operating and developing our business
• Communicating with business contacts
• Organising industry and customer events
• Marketing our products and services to relevant business contacts
• Maintaining accurate records and business communications

When relying on legitimate interests, we consider and balance any potential impact on your rights and freedoms.

7. Sharing Personal Information

We may share personal information with:

• Customers and growers where necessary to fulfil contractual obligations
• Transport, logistics and storage providers
• Professional advisers, including legal, accounting and audit advisers
• IT, communications and software service providers
• Regulatory authorities, law enforcement agencies and government bodies where required by law

We do not sell personal information to third parties.

8. International Transfers

If any of our service providers transfer personal information outside the United Kingdom, we will ensure appropriate safeguards are in place to protect the information in accordance with applicable data protection laws.

9. Data Security

We take appropriate technical and organisational measures to protect personal information against accidental or unlawful loss, misuse, alteration or unauthorised access.

Access to personal information is limited to those who require it for legitimate business purposes.

10. How Long We Keep Information

We retain personal information only for as long as necessary for the purposes for which it was collected, including to satisfy legal, regulatory, contractual and business requirements.

We periodically review our records and securely delete or anonymise information that is no longer required.

11. Your Rights

Under UK data protection law, you may have the right to:

• Access your personal information
• Request correction of inaccurate information
• Request deletion of your information in certain circumstances
• Restrict processing
• Object to processing based on legitimate interests
• Object to direct marketing
• Request transfer of your information where applicable
• Lodge a complaint with the Information Commissioner’s Office (ICO)

12. Complaints

If you have concerns about how we use your personal information, please contact us in the first instance.

You also have the right to complain to:

Information Commissioner’s Office (ICO)

Website: https://ico.org.uk
Telephone: 0303 123 1113

13. Changes to This Notice

We may update this Privacy Notice from time to time. Any updates will be published on our website and, where appropriate, communicated directly to affected individuals.